But it looks like it's the way the world runs now, especially if you want to publish books or do anything creative. As one of the presenters said wistfully, "It's not enough to write a great book anymore."
Oh, you also have to "brand" yourself. The next time you see me, look carefully at my forehead.
Seriously, I'd love to get your feedback. Are any of you on Twitter? Am I the embodiment of the Last Typewriter Standing mentality, about to be swept away? Let mek